Entries by Barry Linetsky

The Myth of the Memorable Mission Statement

It is a common perspective amongst leaders that an organizational statement of purpose must be short, memorable and motivating like the world’s greatest marketing slogans or brand tag lines. What these executives are never able to validate is why this is better or more important than a more comprehensive statement that explains and communicates the purpose of the business.

How Failure and Entrepreneurial Vision Fuel Success | Part 3: Walt Disney’s Method for Converting Failure into Success: Contrast and Extension

Throughout his roughly forty-five-year career, from Kansas City, Missouri, to California and Florida, Walt Disney marched towards a higher vision of possibility and actuality as seen in contrast to the “failed” solutions of business and urban planning conventions. He was an innovator.