Walt Disney was an exceptional business leaders and integrative thinker. He could have been the poster child for Peter Drucker's Marketing Concept. He saw everything he did to create value through the lens of making other people happy. For Walt, making people happy was the only honest path to profits.

Peter Drucker sets the table for the seriousness that adheres to managerial responsibilities by identifying three “jobs” that are inherent in every management role, and thus are incumbent upon every manager to recognize and seriously embrace. This article takes a look at those three responsibilities.

A plan is just a road map or compass to get you from one place to another. It need not be overly complicated, but it needs to be detailed enough to serve its purpose. Anything done long-term requires a plan to guide thinking and outline intentions and boundaries for employees in getting work done and serving the larger business purpose and objectives.

It is a common perspective amongst leaders that an organizational statement of purpose must be short, memorable and motivating like the world’s greatest marketing slogans or brand tag lines. What these executives are never able to validate is why this is better or more important than a more comprehensive statement that explains and communicates the purpose of the business.