Customers seek their own solutions by choosing to acquire services within their own contexts-of-use. You can avoid organizational pathology by structuring your business around value propositions that are meaningful and inspiring to your target market to win customer loyalty.

The recognized experts often criticized Walt for his attention to what they considered to be unnecessary and wasteful details, but time and again, customers proved Walt right and his critics wrong. That there is a general lack of interest in making available “what isn’t necessary” was a key discovery for Walt.

The claim to "my truth" is actually a claim to no truth, where the best anybody can do is to have and express their own opinion as most suitable in the pursuit of mental health and psychological well-being. The problem is that if there is no means to discover reality, then there can be no claims to truth, even "my truth." The logic here should be obvious to anybody except these who try to enhance their psychological well-being without any grounding in reality and the requirements of human beings.

Requisite agility is the ability of an organization to develop appropriately dynamic capabilities and adapt its behaviours to create and deliver a successful value proposition within each customer’s contextualized situational need.