Tag Archive for: value creation

You Don't Have To Be An Entrepreneur To Be A Value Creator

You Don’t Have To Be An Entrepreneur To Be A Value Creator

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Bartley J. Madden makes an interesting distinction worth considering between entrepreneur and value creators in his book Value Creation Thinking (2016). In Madden’s thinking, value creation as a category encompasses a wider range of economic roles than does entrepreneurship.
Using Customer-Centric Value Propositions to Avoid Organizational PathologyBarry L. Linetsky, 2024. All Rights Reserved

How To Use Customer-Centric Value Propositions to Avoid Organizational Pathology

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Customers seek their own solutions by choosing to acquire services within their own contexts-of-use. You can avoid organizational pathology by structuring your business around value propositions that are meaningful and inspiring to your target market to win customer loyalty.