https://barrylinetsky.com/wp-content/uploads/2020/05/PSP-VM-Cover-scaled.jpg 1920 2560 Barry Linetsky https://barrylinetsky.com/wp-content/uploads/2017/03/RDean-BLL-Logo-Blue-300x44.png Barry Linetsky2020-05-20 12:09:202020-11-24 12:13:23The Myth of the Memorable Mission Statement
It is a common perspective amongst leaders that an organizational statement of purpose must be short, memorable and motivating like the world’s greatest marketing slogans or brand tag lines. What these executives are never able to validate is why this is better or more important than a more comprehensive statement that explains and communicates the purpose of the business.
https://barrylinetsky.com/wp-content/uploads/2017/03/BLL-Portrait-Smiling.jpg 827 827 Barry Linetsky https://barrylinetsky.com/wp-content/uploads/2017/03/RDean-BLL-Logo-Blue-300x44.png Barry Linetsky2017-05-26 10:43:002017-09-15 21:45:50Former Allegan CEO David Pyott on Performance and Purpose
A lot of companies think that they need to make themselves…