Requisite agility is the ability of an organization to develop appropriately dynamic capabilities and adapt its behaviours to create and deliver a successful value proposition within each customer’s contextualized situational need. 

It is a common perspective amongst leaders that an organizational statement of purpose must be short, memorable and motivating like the world’s greatest marketing slogans or brand tag lines. What these executives are never able to validate is why this is better or more important than a more comprehensive statement that explains and communicates the purpose of the business.