Tag Archive for: Marketing Concept

Walt Disney's Perspective on Money, Risk, and Business Strategy© 2023, Barry L. Linetsky. All Rights Reserved

Walt Disney’s Perspective on Money, Risk, and Business Strategy

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Walt Disney was an exceptional business leaders and integrative thinker. He could have been the poster child for Peter Drucker's Marketing Concept. He saw everything he did to create value through the lens of making other people happy. For Walt, making people happy was the only honest path to profits.

Why Business and Ethics Are Always Connected

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In this post I discuss the inherent connection between business purpose and ethical behaviour as two components of the larger category of human action.

Why You Should Never Utter “Internal Customer”

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It has long been recognized that businesses survive when they…