Tag Archive for: customer value

How Walt Disney Rethought Conventional Rules to Reward Positive Emotions
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Walt Disney rethought conventional theme park rules based on his own values and belief that people are good, fair, and honest, and like him, seek life-affirming experiences and will generously reward those who can fulfill their emotional desires.

Walt Disney’s Perspective on Money, Risk, and Business Strategy
Walt Disney was an exceptional business leaders and integrative thinker. He could have been the poster child for Peter Drucker's Marketing Concept. He saw everything he did to create value through the lens of making other people happy. For Walt, making people happy was the only honest path to profits.

Delivering Customer Value through Requisite Agility
Requisite agility is the ability of an organization to develop appropriately dynamic capabilities and adapt its behaviours to create and deliver a successful value proposition within each customer’s contextualized situational need.

The Imperative of Business Strategy
Strategy is the roadmap for success. It is an articulated expression of what the organization strives to achieve, and how it will go about doing so.