Tag Archive for: customer-centricity

How To Use Customer-Centric Value Propositions to Avoid Organizational Pathology
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Customers seek their own solutions by choosing to acquire services within their own contexts-of-use. You can avoid organizational pathology by structuring your business around value propositions that are meaningful and inspiring to your target market to win customer loyalty.

Walt Disney Succeeded by Focusing on What Others Thought to be Unnecessary
The recognized experts often criticized Walt for his attention to what they considered to be unnecessary and wasteful details, but time and again, customers proved Walt right and his critics wrong. That there is a general lack of interest in making available “what isn’t necessary” was a key discovery for Walt.