Reviews From Readers
The Business of Walt Disney by Barry Linetsky is an excellent book. It is the first real attempt at telling the whole story of Walt’s career purely from a business standpoint and it definitely achieves its goal. Barry has done his homework. His book is well researched and an easy read (thankfully, since it is 578-page long). He makes excellent use of all the interviews that have been released via Walt’s People over the years and of all the other books about Disney history that were not available to his predecessors.
This is therefore an excellent book to get a great overview of Disney’s career and one that the casual Disney history enthusiasts will want to read right away.
This book was a page turner, packed with a great deal of information I never knew about Disney, especially during his pre-Mickey years. But also, throughout his career. Disney was the master entrepreneur, always focused on his next creation. What Linetsky demonstrates on nearly every page is Disney’s confidence and courage to go against the conventional wisdom. Snow White was referred to as “Disney’s folly”–until it became a smash success. The same with Disneyland. Everyone expected it to be just another seedy “iron park” (as amusement parks used to be called). And, finally, the same with Epcot, though Disney’s idea of a planned community never came to fruition. Linetsky tops off the story with entrepreneurial lessons that we can learn from Disney. The book is really two books in one: the thriller story of Walt and his brother (the one who kept his eye on finances) and the business textbook. We can all enjoy and learn much from them.
What a great business study. Any business person would enjoy and benefit from reading this book. Added bonus is while you are learning the nine principles, you are entertained by the incredible story of Walt. I have yet to read a book as good as this one for achieving both.
You want this book! “The Business of Walt Disney and the Nine Principles of His Success” works on so many levels. Fans of the Disney Brand now have the benefit of author Barry Linetsky’s extensive research, consolidated into one, well paced volume. You don’t have to love the Disney Brand to gain valuable lessons from this book. But let’s get real… Who isn’t a Disney fan?
A very well researched bio of Walt Disney and the characteristics that made him a truly great leader. Barry has very effectively made use of quotes from the people who worked with Walt to bring the story to life.
[An] entertaining and well-researched book.
[I] just wanted to say thank you for writing such a great book on Walt Disney. I had to write a paper on a leader for school so I chose Disney, and luckily bought your book to read up on him. It was very informative and held my interest all the way through. I liked the things you wrote about capitalism and Disney’s smarts on creating value; I enjoyed seeing the economic angle on Disney and his business which you talked about. … Thanks for writing it and helping this college student out!