Posts

I’m In Love With The Amazon Doctrine (or The Once and Future King)

Jeff Bezos, amazon CEO

I just learned about something called The Amazon Doctrine, which explains why I love amazon so much.

The company’s leaders and guiding minds are committed to treating customers right. They invest, learn, and continually adapt to win and keep customers. They help me acquire knowledge, entertainment, and other solutions-oriented products to make me a more productive and happier person. They are what they proclaim to be: the everything store. And they never seem to stop working to make my life better so that I will continue to buy from them. Read more

Author Barry Linetsky

Why You Should Never Utter “Internal Customer”

When customers collide

It has long been recognized that businesses survive when they create and deliver solutions at a profit that customers desire and will pay for by means of voluntary exchange. Business success is ultimately in the hands of consumers. In this sense, the customer is king. The choices made by customers decide which businesses will succeed and which will fail, and so much more in terms of the efficient allocation of resources in a free-market society.

Peter Drucker famously identified this notion as a broader business philosophy he referred to as The Marketing Concept.

Then along came the TQM gurus. Read more