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The Business of Fake News

An example of what national networks deemed newsworthy based on their hierarchy of values in 2016.

The Internet and platforms such as Facebook and Twitter have democratized the news business. Anyone can now participate as self-proclaimed media, regardless of their credentials, viewpoint, and moral integrity.

As media consumers, we hope that the criteria for acceptability are the veracity of the story and quality of reporting, but that’s not always the case. In today’s “post-modernist” culture, where irrationality and emotionalism are embraced as valid windows into knowledge and truth, wishes often take precedence over facts both for reporters and their audiences. And with the abuse of truth and facts culturally rampant at this time, the result has been a competition amongst those in the news supply business to manufacture headlines, and sometimes entire stories, in order to have them go viral and to trend. Read more