Entries by Barry Linetsky

Dr. Leonard Berry’s 10 Lessons of Service Quality

While working in the Corporate Planning & Development division at Aetna Canada with SVP Dobri Stojsic in the early 1990s, our small team of strategists was charged with developing a customer service strategy for the organization that would help Aetna become “the recognized leader in service to targeted financial intermediaries and group sponsors.” This was […]

I’m In Love With The Amazon Doctrine (or The Once and Future King)

I just learned about something called The Amazon Doctrine, which explains why I love amazon so much. The company’s leaders and guiding minds are committed to treating customers right. They invest, learn, and continually adapt to win and keep customers. They help me acquire knowledge, entertainment, and other solutions-oriented products to make me a more productive and […]

Disney History Blog Reviews The Business of Walt Disney

Didier Ghez, one of the foremost Disney researchers and prolific author of dozens of important books on Walt Disney Studio-related history, is first out of the blocks with a review of my recent book dealing with the business aspects of Walt Disney’s career. The review appeared today at Ghez’s Disney History blog, The Disney History blog is […]