Entries by Barry Linetsky

The Myth of the Memorable Mission Statement

It is a common perspective amongst leaders that an organizational statement of purpose must be short, memorable and motivating like the world’s greatest marketing slogans or brand tag lines. What these executives are never able to validate is why this is better or more important than a more comprehensive statement that explains and communicates the purpose of the business.

Unicorns In Cubicle Farms

Awareness of the Unicorn Problem helps to shine light on why it is that our aspirational good intentions to achieve outstanding results – in politics and in the workplace – so often differ widely from our capabilities and our profound disappointment in the actual results of our collective team efforts.